EVERYDAY LOW PRICE IN DECATHLON CAMBODIA
At Decathlon, we offer you low prices every day as we believe that the pleasure and benefits of sport should be accessible to everyone. We strive to lower our prices permanently without compromising quality.
LOW PRICES, GREAT QUALITY
Our product conception cycle starts by observing Sports Users in action. All passionate about sport, our product designers are our first prototypes testers.
We then hand the products over to sports clubs and passionate users to test in real conditions. We collect users' feedback and continuously improve the products.
HOW WE CAN DO THAT?
From research to conception, design to production, logistics to retail and advertisement - we do it all to deliver the best value in an end-to-end controlled chain.
Here is our proportion of the cost structure:
Research & Development
Our research team studies sports movements when designing new products. They test products under all possible conditions. Decathlon products are made up of a growing number of Passion Brands, each of which is as unique as the sports they are centered on. By bringing our brands in-house and having our Passion Brands live under one company, we can pool R&D resources and innovations. Better efficiency means lower prices conditions to guarantee quality.
Research & Development
Our research team studies sports movements when designing new products. They test products under all possible conditions. Decathlon products are made up of a growing number of Passion Brands, each of which is as unique as the sports they are centered on. By bringing our brands in-house and having our Passion Brands live under one company, we can pool R&D resources and innovations. Better efficiency means lower prices conditions to guarantee quality.
Integrated Design
Designing mass-market products smartly lowers our costs. Our design teams have comprehensive knowledge of each sport's specifications and effective control over both timing and quality, sourcing the best materials. We also optimize materials, components, shapes and assembly to create products that are most useful and efficient for you, the users. Every design team is conveniently located where their sport is most accessible and frequently practiced, allowing us to observe and collect feedback from users. Production-wise, our teams continuously search for ways to improve processes and simplify design without compromising quality for updated models and collections. This way we can continuously innovate essentials for each sport.
Manufacturing
We form long-term partnerships with the best industrial suppliers, who are regularly audited to ensure safe working conditions. Being selective means greater productivity without the compromise of core values such as improved time to market and enhanced risk management. We are committed to sustainable development, scoring our fabrics, exercising chemical risk prevention and measuring carbon emissions.
Manufacturing
We form long-term partnerships with the best industrial suppliers, who are regularly audited to ensure safe working conditions. Being selective means greater productivity without the compromise of core values such as improved time to market and enhanced risk management. We are committed to sustainable development, scoring our fabrics, exercising chemical risk prevention and measuring carbon emissions.
LOGISTICS
We totally control our supply chain, from automation to transportation. We also reduce the cost by eliminating unnecessary packaging like shoe boxes!
Integrated Retailing
Satisfied or satisfied. It’s a simple yet powerful promise we make to our customers. Our sports leaders are at the forefront of everything: we interact with users, collect feedback, connect you with the right options, and relay your suggestions directly to our brands. In-store, we observe your preferences to optimize replenishment, and online we observe reviews. For products earning less than 3 stars, we pull them from our range and optimize them to meet expectations. Our mission is to deliver the best experience online and in-store, answering questions and gauging product interest to better serve you. From offering warranties to providing an omnichannel experience, we always strive for satisfaction. By doing this, we hope to bridge a long-lasting relationship with you, from providing your first set of gear to cheering you on as you grow within a sport. Users first!
Integrated Retailing
Satisfied or satisfied. It’s a simple yet powerful promise we make to our customers. Our sports leaders are at the forefront of everything: we interact with users, collect feedback, connect you with the right options, and relay your suggestions directly to our brands. In-store, we observe your preferences to optimize replenishment, and online we observe reviews. For products earning less than 3 stars, we pull them from our range and optimize them to meet expectations. Our mission is to deliver the best experience online and in-store, answering questions and gauging product interest to better serve you. From offering warranties to providing an omnichannel experience, we always strive for satisfaction. By doing this, we hope to bridge a long-lasting relationship with you, from providing your first set of gear to cheering you on as you grow within a sport. Users first!
Business Model
Our integrated business model means low margins. We don’t have non-integrated importers, and we rely on exclusive partners, so there’s no accumulation of margins that falls on you when you purchase with Decathlon. Low margins mean lower prices for you. In addition, we take "smart costs" into account - areas where we save so we can invest in lowering our prices. We don't sponsor teams and we pledge to reduce our marketing bills so we can deliver on the promise of great prices.
ADVERTISING
We seldom advertise. We don't rely on celebrity endorsement and sponsorships. We believe that our customers are our best ambassadors and word-of-mouth and events are our most efficient advertising channels. Apart from that, our members can join our free events and sports classes to discover new sports and products.
ADVERTISING
We seldom advertise. We don't rely on celebrity endorsement and sponsorships. We believe that our customers are our best ambassadors and word-of-mouth and events are our most efficient advertising channels. Apart from that, our members can join our free events and sports classes to discover new sports and products.
WE SHARE SAVINGS WITH YOU!
We believe in the value of sports for better living, so we focus on maximizing the true value of our products. For over three decades, we’ve innovated our business model along with our products to bring you the best in sports for the best price.